You may wonder if direct mail marketing in the real estate industry is now ineffective. After all, in today’s tech-based world, sending direct mail seems outdated and boring. There are beginner and established real estate investors who believe this idea is not worth their money or time. However, according to a recent study, direct mail marketing has a response rate of 5.1%. This is a higher rate than social media, online display ads, email, and paid search – combined.
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