The ‘cost of funds’ metric under-reports revenue for checking accounts and especially for rewards checking. There is a better measure.
The post How Banks Must Recalculate the True Value of Checking Accounts appeared first on The Financial Brand – Banking Trends, Strategies & Insights.
Go to Source of this post
Author Of this post: Contributor
Title Of post: How Banks Must Recalculate the True Value of Checking Accounts
Author Link: {authorlink}