5 steps to building successful email nurture campaigns

Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you’re drowning; fighting a losing battle. The answer however is simple.

Build compelling content.

That’s it really. Three little words. Thank you and have a nice day!

If only it was that easy. Of course, those three little words are deceptively simple But with some clear thinking and planning it’s perfectly possible, to maintain and indeed increase your email nurture open rates.

Nurture emails play a specific role in marketing. To support your target audience with the right information as they work their way through their decision making process.

"Deliver the right information at the right time." 

Here is a 5 step recipe we use when we are building email nurture campaigns for our clients.

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