Every single day, industries across the world are evolving. Everything from cars, planes, hospitals, mobile devices – if you look back hundred years ago, nothing was the same. According to Hayrapet ‘Hayro’ Hambardzumyan, Founder of LRNKEY.com, education is one industry that appears to experience little disruption. After a number of years learning and making lots of mistakes, Hayro aims to modernize education, but not without a few roadblocks along the way. 

Here’s 3 things we learned about Hayro journey: 

Start Locally. Start Small.

Pinky: What are we going to do tonight, Brain? 
Brain: The same thing we do every night, Pinky… Try to take over the world! 

While we appreciate Brain’s enduring passion to “take over the world,” Hayro recognized all too soon that this is not realistic. 

“By our mistakes, we learned that starting small and starting locally is a major benefit. Founders like me make this huge mistake of saying ‘we’re going to conquer the world tomorrow or maybe by the evening today.’” 

“Starting locally, starting small is very important because it adds to your knowledge, to your understanding of what customers really want, who they are, how they think, where they live, where they breathe – which is key. If you don’t know that, you don’t know anything.”

Learn From Your Customers 

While it can be disheartening when a sale doesn’t close, these customers can be the source for some of the biggest learnings for your startup. 

“Even if we don’t close a sale or we get a denial, we learn much more. So what I strongly recommend and sharing my pains is: find one customer, make that one customer happy. Find the next one, make the next one happy. Maybe next time we can try two at a time.” 

“After one year of hitting our head on a lot of blocks and barriers and using failures as step stones, we got to a point where we said, ‘okay, now we learned a lot, let’s crack all we’ve done and start fresh with all the learnings, ideas and taking a little bit more holistic approach and pull the arrogance down.’ Be humble and start over. So that’s where we are.” 

You Don’t Have To Know Every Part Of Your Business To Manage It 

Does a founder need to know the ins and outs of every part of the business? For Hayro, managing a business means something else entirely. 

“Managing means for me is helping your team to succeed by eliminating barriers, understanding their needs, providing for them, giving the tools and making them happy in whatever they want to achieve. All the achievements of your individual team members will then bring you to your [company’s] achievements.” 

“The challenge for PMs (Project Managers), is to identify directions to make sure the team is harmonized, they talk the same language, they breathe the same air and they’re moving in the same direction.” 

Watch the full interview with Hayro Hambardzumyan of LRNKey here on YouTube. Check out the The Get Started Show playlist for more episodes of startup founders sharing their journey. 


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